Google finally has Apple in its cross-hairs with the affordable and highly functional Nexus 7. But can they sustain their momentum in the wake of all the iPad Mini rumors flooding the tech world? The answer, in a word, is no.
And that’s not just because Apple is a big bully that doesn’t want to let anyone else play in its sandbox. It’s because no matter how awesome the Nexus 7 may be or how great the price point is, everyone already wants an iPad.
How Nexus 7 Will Never Be as Cool as an iPad?
Like it or not, Apple is the coolest kid in school and everyone wants a turn sitting at the popular table in the lunch room. Apple totally started the tablet party with the introduction of the iPad and, as usual, everyone else has been scrambling to catch up.
Even though Steve Jobs disdained the idea of a 7” tablet, he didn’t raise no fools. With the Nexus 7 opening up the market to people unable or unwilling to shell out the dough for an iPad it’s almost a foregone conclusion that Cupertino will respond. If Apple further breaks form with a price point that’s competitive with the $199 Nexus 7, it’s likely that those who have been holding out will choose the leader of the pack over the seeming Johnny-come-lately.
Android And The Smartphone Market
Even though Android dominates the smartphone market, Apple definitely wins the tablet war. With 68% of the market, which constitutes 19% of all Americans, according to a Pew report released this spring, it’s no wonder that Apple is the club anyone looking to get a tablet wants to join.
The Nexus 7 was strong out of the gate, selling so fast that for the first few weeks they were virtually impossible to find. However, it’s unlikely that the Nexus 7 will even approach the 17 million iPads sold in the second quarter of 2012.
No one needs a tablet?
Let’s face it. They are basically really cool, expensive toys. And if you’re looking to get the latest and greatest cool toy, no one wants to go with the one nobody else has or cares to have. Part of having the coolest toy is being able to feel as awesome as everyone else who has it.
If you tell virtually anyone that you just got an iPad, they’re going to give you the reaction you want. But telling them you just got a Nexus 7 is likely to give you a puzzled look followed by, “What’s that?”
Google, while giving it the ol’ college try, is still scrambling to catch up in terms of music, movie and TV offerings, apps compatibility and consumer recognition. The reason branding is so important is because the clothes we wear, the cars we drive and the tech gadgets we flaunt are status symbols and it’s just too bad for everyone else that Apple is the ultimate name in slick gadgets like tablets and smartphones.