When trying to increase online traffic to your website, there are all sorts of tricks being published online that claim to be the best way to get them there.
Now it’s time to think about the content that drives traffic to your website or blog. As we all knows Google improves it’s method of retrieving search results and those ‘best methods’ change and new ones are put in their place
When seeking advice on the topic, make sure that the advice your taking is current, updated and written by those in the know.
We provided you with just that today: up to date methods of increasing traffic to your website, and they are all pretty easy to achieve with little tech know-how.
Tips For Creating Content That Drives Traffic
1. Quality Content
Provide your visitors with quality, valuable content. You want to give your customers and clients content that they want to read and want to share with others. Give them titles that they want to click on, and once they’re there, they should be excited by the content you provide.
2. Don’t Complicate Things: Simple Content Presentation
SEO doesn’t have to be as complicated as you may think. It’s a combination of quality content that is naturally good for SEO, such as good titles and headers that incorporate key search terms so your content is easy to find; and links back from other websites, well regarded websites and blogs, that reference you to get people coming back to your blog.
3. Use Social Media
It is one of the most organic way to get people coming to your brand and clicking the link to your website. By providing an engaging social networking profile, primarily on Facebook, but also Twitter, RSS feeds and company blogs, all add to your social media profile.
They help you reach a larger audience, thus promoting your content without you having to spend much on advertising. All you need is to get people talking about your brand to draw attention to it, word of mouth advertising is still one of the strongest methods.
4. Create A SEO Strategy
If you know all the best SEO components to include in your website you can structure your website content in a way that is clear and obvious, giving your customers and clients a website that is fun and easy to navigate and use.
5. Organize An Interview
This is a little bit of a cheeky one but if you want to increase your profile you are going to have to network with the right people. One of the best ways to appear as the best in your field is to get yourself interviewed by a local paper or renowned blogger in a field related to your brand, that way you can create an image for yourself that your customer base can identify with, while also creating a valuable link back to your site.
6. Optional Tip For Creating Content That Drives Traffic
If this all seems a little difficult, and yes it can be a little time consuming when you need to spend time running your actual business, you can contact an SEO specialist company like Optimising, who work to keep your website searchable and at the top of the rankings because it is their business to know how Google works.
This has become a popular option as SEO becomes more vital to each business. Either way, using SEO to get your business ahead is the best way to make your brand known.