Tips To Improve Your Ecommerce Software Site Conversions

Are you tech-savvy when it comes to software, but need guidance when it comes to selling your Ecommerce software site online? No problem, below are four tips that will not only help improve conversions, but also put you in the right mindset for your business.

How To Improve Ecommerce Conversion Rates

Don’t Create a Website, Make a Brand

Many people fail to realize whenever launching a website, they need to create not only a website, but a an actual brand for their business. No matter if you are selling waffles, shoes, or software, you need to have a logo and design that is professional, and separates you from the rest.

There are a ton of other sites selling software, so you need to give the customer something which will make them a repeat customer.

For example, you could have a slogan that says “we don’t just sell software, we help you get it running”. You want to appeal to your audience, and make their minds wonder.

 

Know Your Target Audience

While this might seem obvious, many people get this step wrong. Before you spend any money on advertising, you need to sit down and see who is searching to buy your software. You wouldn’t sale software to a group interested in donuts.

• Figure out the age-group, demographics, is it primarily male or female, and what type of software they prefer. Take a look at your competitors and see what type of audience they have.
• There are a ton of free resources online you can use to find detailed information about your Ecommerce site.

 

Take Advantage of E-mail, Social, and SEO

If you do not have an email marketing list, build one. There are eager customers that are eager to join a newsletter, and receive your next sale.

• You can even automate your emails ahead of time with an auto-responder. This is a great way to have a one-on-one relationship with your customers, and figure out how to better serve them.
• Create a Facebook, Twitter, and YouTube account. Promote you product on these sites, interact with your friends, followers, and try to consecutively post videos about your software products.
• SEO (search engine optimization) is another way of marketing in which your website can show up in the major search engines. Post informative articles, get on software forums and see what people want. Comment on blogs, and even build a blog of your on with the latest news or products within your store. You want to give value and build trust with your audience.

Emily is a blogger with a background in social media and marketing. She is also a writer for a site that provides web hosting reviews. You can read more about it.

 

Build a Professional, Reliable Website

You can have the best marketing and research possible, but if your page is not properly designed, your sale conversions will not improve.

• Sit down and try to make your site simple, but easy to use.
• Choose great colors that do not clash, make sure it runs on all browsers, and that it gives value and information to its visitors.
• Add a shopping cart that is easy to use, or integrate social icons people can interact with.
• Hire a web expert if you are not computer literate, and even split-test pages.
• Install analytic software and see which page converts better.

 

Hopefully these four tips will great improve your Ecommerce software site conversions. Remember to keep track of your conversion records, advertising efforts, and plan a great strategy for the road ahead.