Rachel Lyall is Marketing Manager, EMEA and APAC, at Mediaocean. We hear how Covid-19 has impacted her day-to-day working life and what trends she is seeing in the market.
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
Digital transformation in B2B continued apace in 2020. By the way, if you’re after a great B2B case study, Econsultancy published a piece back in September by Guy Magrath, former CDO at Electrocomponents plc, about the digital transformation of RS Components. But what do the experts foresee in 2021 in B2B marketing and commerce? We […]
For today’s ‘Day in the Life’, we caught up with Nickolas Rekeda – the CMO of native advertising platform, MGID – to find out how Covid-19 has impacted his role.
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year.
We caught up with Tim Pashuysen, Chief Strategy Officer at Sitecore, to find out how the Covid-19 pandemic has shaped his working life for the majority of this year.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
What is content orchestration? And how can it help agency business models?
The ongoing impact of Covid-19 combined with high rents and operating costs – which, this year, has often outweighed revenue – means that many retailers have been forced to rethink the role of brick-and-mortar stores.
Today’s ‘Day in the Life’ features Matt Lynch, CEO of digital marketing agency, Feed. We caught up with Matt to discuss how the Covid-19 pandemic has impacted his day-to-day working life.
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While […]
It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. And if you want to hear more […]
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
Harmony Murphy is General Manager Advertising UK at eBay. We caught up with Harmony to discuss how she has adapted to working life during the pandemic.
Machine learning can unravel customer journeys and unify data hidden in silos to finally give marketers clearer vision on how to optimise ad spend.
It’s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
Farfetch, the luxury marketplace, has bucked retail trends this year, seeing lucrative results from its online strategy.
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
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