Good SEO is so important to many companies that it can make a considerable difference to their bottom line, so it is always well worth the time and money spent on getting yourself high up.
So then your website is ranking high on the first page of Google, very well done. The traffic to your site will increase considerably and, hopefully, your sales along with it.
With things looking good and revenues on the increase you might feel like giving yourself a pat on the back and, sitting back and basking in the glory….. Don’t
When It Comes To SEO, Think Twice
An Ongoing SEO Job
When your competitors see you on the 1st page they are not going to concede defeat and leave you to it, far from it. SEO is an ongoing battle and your competitors will continue to strive to increase their own ranking and knock you off your perch as a result.
The effects of work done on SEO can often take some time to filter through so just because you may be looking in a good position at the moment, your competitors’ rise may well already be in the pipeline. Once you have reached the top you will need to continue to work hard to stay there.
You will need to continue to create quality backlinks on other websites and make sure the ones you already have remain. Some backlinks will be lost as the sites they are on close down or are modified, so it is essential that you keep up with changes and don’t fall behind.
Listen to What People Want
Just because people are using particular search terms now, it doesn’t mean they will be in the future. Market sentiment can and does change surprisingly quickly at times with new fads and trends emerging and fading away all the time.
Use your analytical tools to keep up with what your prospects are searching for so that you can continue to deliver what they want. Not only could this help you with your SEO campaign, it could also help you to know what you should stock and help to maintain a good sales performance.
Keep Your Prospects in the Loop
Whenever you have some news regarding your business, be it a new item or a promotion, let your prospects know. One great way to do this is to maintain a blog that your clients can follow so they are made aware of any significant changes.
Don’t overdo it. Letting people know about every tiny details is likely to encourage people to switch off so just keep it to items that have some significance. When you do have something quite important to say, a press release is a great way of spreading the word. A press release is a great way to make your clients aware of what you are doing.
Press releases will also help you to generate backlinks to help with your SEO campaign.
Make It All worth It
Even the best SEO campaign will be of little use to you if your site doesn’t convert traffic into sales. Continue to work on your site, analyse how it performs and make changes where necessary.
Split testing is a good way of testing any changes before you make them and can also help you to stumble upon improvements through trial and error. When you have an SEO campaign that is bringing you traffic and a website that encourages you prospects to buy, you have a recipe for success.
Just remember that you must continue to maintain your vigilance and keep working hard and you could become a player in the market.